RAD Propulsion appoints Charged Marine to support North American market expansion
5 February 2026 – RAD Propulsion, a global leader in high-performance electric marine propulsion systems, today announced a strategic partnership with Charged Marine to support its expansion across the North American market. The agreement follows the opening of a new office in Charleston, South Carolina, towards the end of 2025.
Under the partnership, Charged Marine will provide market development, business engagement, and go-to-market support to accelerate commercial growth in the United States and Canada, as RAD builds its US-based manufacturing, product development, and sales teams. The collaboration will focus on developing strategic relationships, supporting pilot deployments, and increasing awareness of electric propulsion solutions across recreational, commercial, and workboat segments.
“North America represents a significant growth opportunity for us,” said Simon Payne, sales director at RAD Propulsion. “As demand for zero-emission marine solutions continues to grow, having strong local expertise is critical. Charged Marine brings deep industry knowledge, particularly around infrastructure, along with trusted relationships that will help us engage OEMs and operators more effectively.”
The company’s electric propulsion systems are already deployed in multiple international markets, delivering reliable, scalable zero-emission performance across a wide range of marine applications. This partnership strengthens its ability to navigate the rapidly evolving North American electric marine ecosystem while maintaining a disciplined, partner-driven approach to growth.
“RAD has established itself as a technology leader in electric marine propulsion,” said Ollie Danner, Founder of Charged Marine. “Our role is to support its North American strategy by facilitating introductions, advancing pilot opportunities, and helping convert market interest into long-term commercial relationships.”
Initial activities under the agreement will include targeted outreach to OEMs, fleet and commercial operators, marinas, and ecosystem partners, alongside support for demonstrations and pilot programs designed to validate market demand and accelerate adoption.
