We build electric propulsion systems that revolutionise the marine industry

RAD was founded in 2018 by Rich Daltry and Dan Hook…

Rich and Dan previously built and developed some of the world’s most advanced marine robot boats for the offshore industry, defence and oceanographic sectors. They quickly established an experienced team of product designers, engineers, app developers and marketing experts to move the needle on sustainable marine product innovations.

Going electric

Our team has extensive first hand experience of the negative impact of fossil fuel drive systems. Electric has been a game changer in the automotive world and we spotted an opportunity to harness the power of electric for OEM boat builders, while delivering performance and design excellence.

Passion and expertise

The driving force behind RAD Propulsion is to make superior products by utilising modern electronics, power control, software and connectivity technologies. We are experts in the harsh marine environment and our team are passionate about contributing to sustainability efforts.

The future

The marine industry must find credible alternatives to fossil fuelled propulsion to do its part in reducing global emissions. We will be the standout brand for boatbuilders, commercial operators and leisure boat customers in the electrification journey, with a product portfolio that delivers reliability, ruggedness, simplicity of operation and outstanding design.

Meet the team...

At RAD we are a team of experts in product design, mechanical and automotive engineering; electrical, electronics, software and systems engineering; naval architecture, marketing, brand development and finance.

Dan Hook

Co-founder / CEO

Richard Daltry

Co-founder / director

Pete Byford

Chief technology officer

Dave Martin

Chief operating officer

Vicki Realff

Head of marketing

Harry Beadle RAD

Harry Beadle

Head of embedded systems

Sam Pickering

Sam Pickering

Head of products

John Daltry

John Daltry

Product designer

Join the RAD team

Join our team to work hard, make a difference and succeed in our rapidly growing environment.

Our journey so far...


Richard Daltry and Dan Hook started RAD Propulsion with a vision of re-imagining marine propulsion using the advantages of the latest electric technology, computing power and connectivity to ensure a step forward in usability and performance.


We partnered with RS Electric to develop a RIM drive for its innovative Pulse electric RIB. We moved to offices at Fareham Innovation Centre.


In 2020 we continued the research and development of the innovative thin section RIM drive technology with Innovate UK funding. We focussed on building our robust supply chain ready for further product development efforts.


We began developing the RADBus control architecture to be ready for the our first products in 2022. This included early prototypes of the RAD throttle and RAD VCU. Development of the RAD 40, a 40kW, 400V outboard, began. A product suitable for small craft in commercial, leisure and government markets. We moved into new premises at Universal Marina and the RAD 40 along with the RADBus connected throttle, kill cord and steering continued to be developed to be production ready.

2023 - 24

During this period we saw extensive RAD 40 trials and qualifications. We launched the RAD 40 mid 2023 and secured the first sales. Early 2024 saw the introduction of the RAD battery to our product line, which compliments the RAD 40 system, so we are able to deliver the whole package to our customers. RAD closed its pre series A investment round for £4 Million which will drive sales and marketing activity for the RAD 40 and fund the development and production of future RAD products.

Get in touch

To find out more about RAD, please fill in an enquiry form or contact us on social media.